The purpose of this research was to analyse the motivational content of youth football academy coaches in the pre-match match talk. For this purpose, 8 elementary level football coaches were selected as participants in this study. This study was qualitative in terms of method. For this purpose, data was collected using semi-structured interview and observation. The collected data were carefully implemented and analysed using the qualitative content analysis method. The findings of the current research were extracted into seven comprehensive categories (1) focus recovery, (2) players' independence, (3) autonomy, (4) competence, (5) interpersonal communication, (6) dependence and (7) commitment. Identifying the psychological and environmental factors that affect the sports success of coaches makes it possible for coaches to know the effective psychological characteristics and be diligent in improving their performance and that of their athletes. On the other hand, it is important to improve the knowledge of trainers in their professional growth and development in every country; For this reason, it is suggested that in the future researches, the underlying mediating mechanisms for the training of trainers and strategic interventions should be carried out.